Its regularly updated – The last thing you want is to build out your store and find out the software is rarely updated with important fixes and patches.  With Magento, they are constantly updating, correcting any known bugs and launching new and better features. Magento also boasts a huge online community with a huge, ever growing knowledge-base.

Custom –   It has a incredibly rich administrative area, which gives you the options to tailor everything to suit your ever changing needs – such as product features, reviews and categories or content targeted at different customer groups.  Magento Specializes in very detailed conversion options and because its open source… if you need to get even more custom, a web developer can easily assist you in whatever you can possibly think of to further improve your site.

Big Data – Even if you are new to marketing online you most likely know that having a store requires accurate data and lots of it.  No matter what industry you are in, you need to build databases and analyze them for insight.  You need to know who your visitors are, where they came from and what they are doing when they reach your site. Magento offers Enhanced E-commerce as a extension, which allows you to collect huge amounts of detailed data about your customers and their shopping behavior.  You also receive comprehensive reports about the your website performance, what areas you can improve and what is potentially causing failures.

Certainly there are other options out there that are free and simpler to use.  However if you have a very clear business outline and you know exactly what you are selling and who you are selling it to…Magento truly is the most flexible Ecommerce program out there.  A system that allows you to tailor it to your needs, not the other way around.

PowerSurge – Magento Hosting Experts

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A large portion of shopping carts are abandoned mid process. Though there are many reasons why this could occur …a complicated or cumbersome check-out process is a major factor.

Your Magento Checkout

If you have a online Magento store, you have no doubt put a lot of time and energy into it.  You have also undoubtedly worked hard to drive to traffic to your website.   If you answered yes, its in your best interest to consider streamlining your checkout process.  Adding Social media logins at checkout is one newer way to accomplish this.  Social media logins are tied to your customers social media accounts online (such as Facebook, LinkedIn or Twitter account).  No long registration forms to fill out, just a “one-click” login. This can truly make a difference in the overall shopping experience, especially for that user who may be ensure of their purchase. By making it so simple and fast, users are not tempted to change their mind or abandon their cart half-way to go check our your competitor.  Social Logins also eliminates the need for the customer to create yet another login to remember for your website, simply “Login with Facebook” …and they are in, which is time saving and encourages repeat sales.

The Mobile Experience

Mobile traffic now accounts for 50.3% of all E-commerce traffic.   That being said, have you every tried to checkout on a mobile device and were forced to fill out lengthy registration forms on a small touch screen?  Most of us have and its not fun.  Social logins will allow your customers on mobile devices to bypass the potentially frustrating experience of checkout on mobile and quickly execute their purchase.  Dont lose your mobile Ecommerce customers due to a complicated checkout!

Marketing

As mentioned above the social logins are tied directly to the users online social accounts, which supplies you with a huge amount of data available for marketing.  You can see who your clients are and market directly to them.  This is incredibly useful when personalization and segmentation come into play. You could always ask your customer to fill out forms to gather this type of data …but isn’t this exactly what puts users off to begin with? With Social logins…all of the information is there for the taking.

Magento Extensions

There are several options for implementing social media logins on an eCommerce store; Magento Social Login and Inchoo’s Social Connect are among the best.

Social logins create a speedy and more secure login process for users, and they provide much needed marketing data for eCommerce retailers. If you don’t offer social media logins on your site, why not?

PowerSurge – Magento Hosting Experts

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