What is Optimized hosting for Magento mean?

A hosting server that includes the below would be a excellent first choice for your Magento website:

• Linux X86, X86-64
• Apache 1.3x and above
• PDO_MySQL
• simplexml
• SOAP
• GD
• hash
• PHP
• MySQL
• SSL
• curl
• iconv
• mcrypt
• No less than 256Mb memory_limit

The simplest way to check if your server meets the requirements is by downloading the Magento-Check file from the Magento website.  You can upzip this file and upload the .php file to Magento directly and this inform you if your current host is capable of running Magento.  It may also be easier to search out and find the right hosting company from the start, one that specializes in Magneto hosting.  At PowerSurge we meet or exceed all needed requirements for a Magneto website.

What are the “Pros” of Magento Hosting?

By doing your research on the right hosting you can expect a number of benefits, such as amazing speed and performance.  Ideally a true Magento website should be on a dedicated server (better security and ability to handle larger traffic volumes) however you can start with shared (optimized for Magento) as long as you have a host that you can grow with and move you to VPS or dedicated if and when that time comes.

Whether its Magento, WordPress, Dedicated Servers, Cloud or simply a customized solution based on your needs, PowerSurge offers the full spectrum of hosting services.  Let us Power your business today!

PowerSurge – Magento Hosting Experts

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A large portion of shopping carts are abandoned mid process. Though there are many reasons why this could occur …a complicated or cumbersome check-out process is a major factor.

Your Magento Checkout

If you have a online Magento store, you have no doubt put a lot of time and energy into it.  You have also undoubtedly worked hard to drive to traffic to your website.   If you answered yes, its in your best interest to consider streamlining your checkout process.  Adding Social media logins at checkout is one newer way to accomplish this.  Social media logins are tied to your customers social media accounts online (such as Facebook, LinkedIn or Twitter account).  No long registration forms to fill out, just a “one-click” login. This can truly make a difference in the overall shopping experience, especially for that user who may be ensure of their purchase. By making it so simple and fast, users are not tempted to change their mind or abandon their cart half-way to go check our your competitor.  Social Logins also eliminates the need for the customer to create yet another login to remember for your website, simply “Login with Facebook” …and they are in, which is time saving and encourages repeat sales.

The Mobile Experience

Mobile traffic now accounts for 50.3% of all E-commerce traffic.   That being said, have you every tried to checkout on a mobile device and were forced to fill out lengthy registration forms on a small touch screen?  Most of us have and its not fun.  Social logins will allow your customers on mobile devices to bypass the potentially frustrating experience of checkout on mobile and quickly execute their purchase.  Dont lose your mobile Ecommerce customers due to a complicated checkout!

Marketing

As mentioned above the social logins are tied directly to the users online social accounts, which supplies you with a huge amount of data available for marketing.  You can see who your clients are and market directly to them.  This is incredibly useful when personalization and segmentation come into play. You could always ask your customer to fill out forms to gather this type of data …but isn’t this exactly what puts users off to begin with? With Social logins…all of the information is there for the taking.

Magento Extensions

There are several options for implementing social media logins on an eCommerce store; Magento Social Login and Inchoo’s Social Connect are among the best.

Social logins create a speedy and more secure login process for users, and they provide much needed marketing data for eCommerce retailers. If you don’t offer social media logins on your site, why not?

PowerSurge – Magento Hosting Experts

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