By now you may have heard of the term “mobilegeddon”. This term relates to the amount of hassle that website owners have to go through if their site is not optimised for mobile use. In fact, Google has even gone as far to remove sites that are not suitable so if you notice that your traffic has taken a sudden dip then this could well be the reason why. Luckily Google has uploaded a very simple tool that shows you if your site is suitable for mobile use or not, but failing this, you could just go on to your site to see if there is a mobile friendly button. If your site isn’t mobile friendly after all however, then you’ll be glad to know that there are things that you can do. For example, if you are on WordPress or Joomla then you could install a plugin that gives you an instantly usable mobile version of your website.

If you did not make your website by using a CMS then you still do have plenty of options available. For example, you could just create a brand new website that arranges the content to fit the size of the screen. One disadvantage of this is that you would need to replicate the functionality of your old one and this can be incredibly difficult. Failing this, you could just create an M site. This only appears when someone is browsing on a mobile and it is very different to your standard desktop site. You may find that it has a different look and feel and you may also find that you can duplicate any updates that you might need to make to your original site as well. On top of this, you will also find that you can have it coded and that you can take content from your site before converting it for your mobile alternative. If you want an easier option then you could just go for the app. This is ideal if you have online ordering or anything else that is related, not to mention that they are great for taking your business to that very next level.

Of course, mobile apps are more expensive when compared to the above options but they can be submitted to both the Google Play and App store with ease so you really don’t have anything to worry about.

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Write Down a Couple of Words That Describe Your Website

When you start to search for your domain name it is always a good idea for you to write down a list of 5 words or phrases that you will then use to describe your future site. You can take these words and you can add words around them as well so by the end you’ll find that you have a completely new name that is probably not taken. By doing this, you can also make sure that your domain is completely reflective on the services that you provide.

Make Sure That Your Domain Easy To Type

If your domain name isn’t easy to type then you may as well be turning customers away at the door. If you are actually spending money on marketing then you want your customers to remember your name and you want them to come back as well. Your domain name is a great way to make sure that this happens but you should do everything that you can to avoid using slang and other misspellings. This is because your customer will be more likely to misspell them as well, causing them to go to other sites instead of your own.

Targeting Your Location

If your business is local, for example, if you own a local coffee shop then you need to make sure that you include your city or the state that you live in. For example, Boston Florists would be reflective of Boston and New York Daisies would be reflective of New York. This will help your customers to instantly identify your location and you’d be surprised at how much it can help you with your SEO as well.

Avoid Using Hyphens or Numbers

Numbers should be avoided where possible and the same goes for hyphens as well. Imagine that you are trying to read out the site to a friend, you can see how it is harder to read something with hyphens, numbers and letters when compared to something that just has letters. Another problem is that your customers won’t know whether your site contains two or 2 or not, so you want to do everything you can to keep it simple.

Your Extension

Your domain name will have an extension at the end which is called a TLD, or a Top Level Domain. There isn’t really a difference between TLDs but it is always a good idea to use one that actually reflects your business or your site. For example, using .info is great if you have an informational site, but it isn’t the best option if you are trying to sell a product. You will also find that .org is great if you have a charity, but not if you have an e-commerce site, so there are things that you need to keep in mind when designing your site.

Of course, there are other domain extensions available as well, such as .co.uk and .au and this is great if you are based in any of those specific countries. It may also help to tell your users where you are based and it can also help you in your search results as well. If you can’t access the domain that you want, don’t worry but don’t choose the wrong domain just so you can target your customers. For example, if your website is BostonFlorist but BostonFlorist.com is taken, don’t go for BostonFlorist.co.uk instead because this will really confuse your customers.

Avoid Copyright

It is always a good idea to see if your website infringes any copyright issues because the last thing you want is to get a letter stating that you need to remove your domain or face legal consequences.

For the best WordPress web hosting experience check out PowerSurge.net’s multiple plan offerings. We don’t skimp on package sizes, our servers are WordPress optimized and our experienced technical staff is very knowledgeable on WordPress and what you need to get the most from it.  (and we are available 24-7!)

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