As each E-commerce store is different there is not a “one size fits all” approach and your ideal strategy is based on your companies individual goals.  That said, there are a few overall proven store merchandising tactics that could help you increase your sales on your website.

You are already ahead by choosing Magento as your online store as the software has multiple store layouts, conversion testing and checkout options built right in. And if you partner with Powersurge you have a team of hosting experts to assist you, with servers that are optimized specifically for Magento providing an optimal experience for both you, as a user and for your website visitors.

Merchandising tips:

Offer several product options – Make sure to offer a multitude of colors, sizes, options etc.  Dont lose customers because you do not offer what your competitor does.

Add new items regularly – Your visitors are more apt to return if you are constantly offering new items and keeping your inventory fresh. Become the “Goto” website for your clients when they want to repurchase or get new ideas.

Offer Detailed product information – Add “How to Use”, High Quality Images and if you are using a model in a image list his/her dimensions and size they are wearing in the image. Think like your customers…whatever questions they may have about a product…try to list it on the page. Remember when a customer is in doubt they do not purchase. Consider also adding live chat to address any “in-purchase” questions your customers may have.

Offer product recommendations – Use historical data and apply this information to your customers future shopping experiences. Cross-selling to your customers will no doubt increase the value of each conversion.

Customer reviews – Encourage customer reviews to increase brand loyalty.  You can do this on-site, right after a purchase or you can email them directly after.  Customers are more apt to buy a product that others have commented on…especially if they are first time customer.

Keep testing your strategies – Nothing is ever perfect right out of the gate, so keep tailoring your methods.  As mentioned before with Magento you can easily employ A/B testing and really zero in on what is successful and what is not and adjust accordingly.  Reports like these are a critical component to any successful online store.

Whether its Magento Hosting, WordPress, Dedicated Servers, Cloud or simply a customized solution based on your needs, PowerSurge offers the full spectrum of hosting services.  Let us Power your business today!

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Magento is a moldable platform literally allowing you to create any type of store you want.  This type of platform fits any company or start-up from new smaller businesses to the large corporate entity.

An easier way to manage your website(s)

If you have multiple stores you can manage them all under one administrative panel with Magento’s built in features.  Your growth is never limited with Magento.

Fully responsive mobile

With Magento you can offer a supreme shopping experience to your customers no matter what type of device they are using.

Easy of Use for store displays

Easily display your products with Magento with multiple store layout options.  With an array of conversion modifications you can zero in on what really converts!

Modifications are easily added

Because Magento is a open source software you can easily take your site to the next level by utilizing a developer who can modify the code and add plug-ins for a multitude of enhanced features.

In depth reporting – the key to any online business success

Track your visitors, who they are, where they are coming in from and how long they stay.  Know which campaigns – from social marketing to paid advertising are working for your business and eliminate the ones that are not.

Whether its Magento, WordPress, Dedicated Servers, Cloud or simply a customized solution based on your needs, PowerSurge offers the full spectrum of hosting services.  Let us Power your business today!

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Its regularly updated – The last thing you want is to build out your store and find out the software is rarely updated with important fixes and patches.  With Magento, they are constantly updating, correcting any known bugs and launching new and better features. Magento also boasts a huge online community with a huge, ever growing knowledge-base.

Custom –   It has a incredibly rich administrative area, which gives you the options to tailor everything to suit your ever changing needs – such as product features, reviews and categories or content targeted at different customer groups.  Magento Specializes in very detailed conversion options and because its open source… if you need to get even more custom, a web developer can easily assist you in whatever you can possibly think of to further improve your site.

Big Data – Even if you are new to marketing online you most likely know that having a store requires accurate data and lots of it.  No matter what industry you are in, you need to build databases and analyze them for insight.  You need to know who your visitors are, where they came from and what they are doing when they reach your site. Magento offers Enhanced E-commerce as a extension, which allows you to collect huge amounts of detailed data about your customers and their shopping behavior.  You also receive comprehensive reports about the your website performance, what areas you can improve and what is potentially causing failures.

Certainly there are other options out there that are free and simpler to use.  However if you have a very clear business outline and you know exactly what you are selling and who you are selling it to…Magento truly is the most flexible Ecommerce program out there.  A system that allows you to tailor it to your needs, not the other way around.

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